Identity
Project and Client Overview
Simple Alliance is pleased to announce the fruitful completion of a logo/identity design project on behalf of Scented Creations. Centred in Nairobi, Scented Creations deals in the development of aromatherapy products. The firm exclusively uses pure essential oils. In certain instances, Scented Creations uses organic essential oils.
Project Prerequisites
Simple Alliance and Scented Creations held joint talks whereby the client’s preferred brand and image were agreed upon. After developing the design synopsis, we cooperatively settled on a friendly, less corporate, and fun identity for Scented Creations. Our client mainly has female clients. This fact led us to select a logo that epitomizes feminine characters. All in all, we resolved that the Scented Creations corporate identity ought to be striking, neat, and professional looking without exhibiting a corporate outlook.
Project Outcome
Adhering to the objectives stipulated in the project outline, we developed a contemporary, tidy, and proficient corporate identity. We topped the goody bag by designing immaculate stationery for Scented Creations. This stationery includes a decent envelope and a business card. Our contented client wholeheartedly accepted our work.
Key Project Elements
Colours
We functionally used three cool feminine colours – beige, pink, and purple. These colours appear in the Scented Creations trade name, the logo, as well as in the text appearing on the stylish business card.
Font
To reflect the non-formal perspective highlighted above, we used a striking handwritten font to spell out our client’s trade name.
Logo
Simple Alliance created a lovely, neat logo comprising the outline of a female body and a lily flower. The food, aesthetic, and commercial uses of various lily varieties make the flower especially suited to our client’s corporate logo. Just like the lily serves various purposes, so does Scented Creations. Our client’s largely female clientele base is reflected in the feminine silhouette.
Letterhead
We developed a simple and immaculate letterhead that is accentuated by lively trade name calligraphy at its bottom. This fun-looking scheme complements Scented Creations’ preferred informal corporate identity.
Envelope
Shana Alexander once said that ‘Letters are expectations packaged in an envelope’. We borrow from this maxim in our creative design of the Scented Creations’ corporate identity envelope. Expectations are foreshadowed by the pink and purple colour scheme of the envelope which embodies femininity. Our client’s relaxed, informal outlook is exemplified by the peaceful letterhead and logo appearing on the top left side of the envelope.
Business Card
We developed a fitting 2-sided business card for Scented Creations. The simple card features properly ordered contact information on the front side. On the reverse side are our client’s identity elements featuring the Scented Creations logo. The purple background colour on the card’s reverse side complements our client’s letterhead. The beige front background matches the Scented Creations envelope.
